Advertising and affiliate campaign conditions

This page sets out the conditions that apply to every advertising campaign displayed on Blim, including affiliate campaigns that combine an image, a text and a redirect link. The same rules apply to ads bought by an advertiser and to affiliate links.

It supplements our terms of service and the order form of each campaign. In case of conflict, the signed order form prevails.

Last updated: November 2026.

1. Who may advertise on Blim?

• An identified business or professional (advertiser), or an affiliate acting on behalf of a brand.
• Every campaign is reviewed and approved by the platform before going live. Unapproved campaigns are not displayed.
• The advertiser warrants that it holds all necessary rights (images, trademarks, texts, testimonials) and is responsible for both the creative and the landing page.

2. Allowed formats

• Image: served over HTTPS, suitable for the slot, reasonable size, readable text.
• Text: short title and body, no excessive capitals, misleading symbols or fake buttons.
• Link: a single real destination URL over HTTPS that matches the ad content exactly.
• HTML/JavaScript creative (optional): rendered in a sandboxed iframe with no access to store data or visitor cookies.

3. Ad identification (mandatory)

In line with the EU Digital Services Act (Regulation 2022/2065), the French Consumer Code and the French influencer law of 9 June 2023, every ad must be clearly identifiable as advertising:

• a visible, legible “Ad” or “Sponsored” label that cannot be hidden;
• for affiliate content, an explicit disclosure of the affiliate link or remuneration;
• identification of the advertiser;
• no dark patterns and no presentation that suggests editorial content.

4. Prohibited content

The following are refused or removed:

• hate, discrimination, violence or harassment;
• counterfeit goods, illegal products, weapons, drugs, tobacco and vaping, pornography;
• phishing, malware, fake sites, impersonation of people or brands (spoofing);
• fake reviews, fake testimonials, fake discounts, fake scarcity, fake countdowns;
• scams, unrealistic earnings claims, misleading referral schemes;
• political, religious or union content;
• contests without compliant rules and legal notices.

5. Regulated sectors

These sectors are accepted only under strict conditions:

• Alcohol (French Évin law, art. L3323-2): tightly restricted, mandatory health warning, never aimed at minors, never linked to driving.
• Tobacco and vaping: advertising is prohibited.
• Gambling and betting: licensed ANJ operators only, no minors, prevention messages.
• Medicines: direct-to-public advertising is prohibited for prescription medicines; health claims must comply with Regulation (EC) 1924/2006.
• Consumer credit: mandatory statements, representative example and APR (French Consumer Code, art. L312-1 ff.).
• Insurance: statements required by the French Insurance Code.
• Crypto-assets: registered or licensed operators only (AMF, MiCA), no return promises.
• Vocational training / CPF: no canvassing without consent (French law of 2022), mandatory statements.
• Real estate: compliance with the French Hoguet law (professional licence).
• Cosmetics and food supplements: only permitted claims.

6. Redirect link and landing page

• The targetUrl must use HTTPS and point to a real, reachable page.
• The landing page must be consistent with the ad (product, price, offer); no different content after the click.
• Prohibited: cloaking, misleading redirect chains, automatic downloads, pop-unders and fake close buttons.
• The landing page must show legal notices, prices incl. VAT, delivery fees and the 14-day right of withdrawal.

7. Images, trademarks and image rights

• Visuals must be royalty-free or used with the rights holder's consent (French IP Code).
• Any identifiable person must have given consent (art. 9 of the French Civil Code); testimonials must be real and authorised.
• Logos and trademarks may only be used with the owner's authorisation.
• Misleading retouching is prohibited (especially before/after on health or appearance), as are images that exaggerate the product result.

8. Promotions, prices and claims

• Discounts and reference prices follow the French decree of 31 December 2007 on price-reduction announcements.
• Claims such as “free”, “cheapest” or “#1” must be accurate and substantiated.
• Environmental claims are regulated (French 2021 Climate and Resilience law): no “carbon neutral” without proof.
• Displayed prices include VAT; mandatory fees are shown before checkout.

9. Affiliate marketing: transparency and liability

• The affiliate must clearly disclose the commercial nature of the content and the existence of remuneration.
• The affiliate must comply with the affiliate programme rules and the advertiser's brand guidelines.
• Prohibited: cookie stuffing, misleading brand bidding and unauthorised use of trademarks.
• Both the advertiser and the affiliate remain responsible for the published content and its compliance.

10. Targeting, cookies and personal data

• Non-essential cookies and trackers require the visitor's prior consent (ePrivacy Directive, French CNIL guidance).
• Targeting based on sensitive data (health, opinions, orientation, etc.) is prohibited (GDPR art. 9, DSA).
• Advertising targeting of minors and profiling from sensitive data are prohibited.
• Where targeting applies, the ad indicates the parameters used (DSA transparency).
• Measurement data is minimised, pseudonymised and kept for a limited period.

11. Measurement, billing and capping

• Campaigns are billed on a CPM or budget basis as defined in the order form.
• Impressions, clicks and viewable impressions are measured by the platform.
• Daily and lifetime capping per visitor limits ad repetition.
• Sponsored campaigns get delivery priority within their budget.
• Non-compliant or fraudulent impressions are not billed (or are refunded).

12. Moderation, refusal and sanctions

• The platform may refuse, pause or remove any non-compliant campaign at any time.
• For serious or repeated breaches: account suspension, termination and billing for impressions already served.
• Competent authorities (DGCCRF, CNIL, ARPP, ANJ, AMF, ANSM, etc.) may be notified.

13. Liability and reporting

• The advertiser is liable for the content and compliance of its campaign.
• Blim acts as a hosting / technical intermediary (French LCEN law of 21 June 2004) and removes manifestly illegal content upon notification.
• Any user can report an ad through our contact page; we handle reports as promptly as possible.
• Ads can be removed by the merchant through the dedicated plugin, in line with its commitments.

14. Term, changes and governing law

• Campaigns run over the defined period (start and end dates).
• These conditions may be updated; ongoing campaigns remain governed by the signed order form.
• French law applies. In case of dispute, an amicable solution is sought before any legal action.

This page summarises our delivery rules. It does not replace applicable law or our terms of service. If in doubt, consult a legal professional.